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The Art of Seeing

December 28, 2024

The Art of Seeing: How Master Storytellers Hone Their Craft Through Observation and Practice

In a world saturated with noise, the ability to truly see—both literally and metaphorically—has become a rare and invaluable skill. For master storytellers, seeing goes beyond the mere act of looking. It’s about noticing details, patterns, and connections that others might overlook and transforming them into narratives that resonate and linger in the minds of an audience. This skill isn’t innate; it’s cultivated through deliberate practice, reflection, and a deep curiosity about the human experience.

Observation: The Cornerstone of Storytelling

At the heart of every compelling story lies a sharp eye for detail. Whether through words, photographs, or film, storytellers use observation to uncover the extraordinary in the ordinary. Master storytellers train themselves to notice the flicker of emotion in someone’s eyes, the interplay of light and shadow in a quiet room, or the rhythm of footsteps on a bustling street. These seemingly insignificant moments are the raw material for narratives that feel authentic and emotionally rich.

To hone their craft, storytellers engage in practices that heighten their observational skills. Slowing down is often the first step. In today’s fast-paced world, distractions—phones, emails, and the endless stream of content—blind us to what’s right in front of us. Walking without headphones, sitting quietly in a park, or simply pausing to take in a scene allows storytellers to engage their senses fully. They tune in to the sounds of overlapping conversations, the subtle variations in color and texture, and the way light changes over the course of a day.

The Practice of Seeing

Master storytellers often carry journals to document their observations. This practice sharpens their ability to notice and articulate details. For instance, noting how a neighborhood shifts from the quiet of dawn to the buzz of midday and the calm of evening reveals not only the passage of time but also the essence of a place. Sketching, photographing, or writing about these changes trains storytellers to see patterns and relationships that deepen their work.

Exercises like observing a busy street corner or a food court teach storytellers to notice movement, interaction, and atmosphere. How do people pause, linger, or brush past one another? What do their gestures, postures, and expressions reveal about their moods or relationships? By asking these questions, storytellers learn to weave small observations into rich, textured narratives.

Learning from the Masters

Even the most skilled storytellers draw inspiration and lessons from others. They study the techniques of master writers, photographers, and filmmakers to understand how small details build emotional and narrative depth. For instance, a writer might analyze how a favorite author describes a setting to create mood and tone, or a filmmaker might study the use of shadows and framing in a classic movie scene.

Some storytellers take this learning further by replicating the techniques of others. A photographer might attempt to emulate the lighting style of a renowned artist, not to copy their work but to better understand how it shapes emotion and focus. Similarly, a writer might rewrite a beloved passage, experimenting with different details to see how they affect the story’s impact.

Turning Observation Into Stories

The power of observation lies in its application. In writing, rich descriptions replace generic phrases, immersing readers in vivid worlds. A simple sunset becomes a symphony of colors and shadows that reflects a character’s inner turmoil. In photography, a peeling wall or the reflection in a puddle becomes a metaphor for resilience or nostalgia. In filmmaking, background elements—like the flicker of a neon sign or the clutter on a character’s desk—add layers of meaning to a scene.

Master storytellers also pay attention to time. Documenting a single location at different hours reveals how light, activity, and mood transform a space. Morning might bring softness and stillness, while evening introduces bold contrasts and lively energy. These temporal shifts add authenticity and depth to their stories.

Observation as a Lifelong Practice

What sets master storytellers apart is their commitment to lifelong observation. They don’t wait for inspiration; they seek it in the world around them. They look for stories in the mundane, the overlooked, and the fleeting. Whether sitting on a park bench, watching the ebb and flow of people, or listening to the cadence of conversations in a café, they remain attuned to the world’s rhythms and nuances.

Storytelling isn’t just about what’s seen—it’s about what’s felt and understood. The flicker of recognition in a stranger’s eyes, the way shadows dance on a wall at dusk, or the subtle tension in a crowded room—all these moments hold potential for connection and meaning.

The Power of Stories Built on Observation

The ability to see and translate observations into stories is what sets great storytellers apart. In an age of constant content, stories rooted in sharp observation stand out. They connect on a deeper level, evoking emotions and painting vivid pictures that linger long after the final word or frame.

The next time you find yourself in a familiar space, pause. Look closer. There’s always a story waiting to be discovered. Master storytellers know this truth, and they embrace it with curiosity and intent. By sharpening your ability to see, you not only enrich your creative work but also deepen your connection to the intricate tapestry of life itself.

Exercises to Practice Observation Skills for Writing

  1. Detail Journaling: Spend 15 minutes in a location (park, café, bus stop) and write down every detail you notice: colors, sounds, smells, and textures. Focus on sensory specifics rather than general descriptions.

  2. Character Sketches: Observe a stranger and write a brief character profile. Imagine their backstory, motivations, and emotions based on their body language, clothing, or actions.

  3. One-Object Story: Choose a random object (e.g., a coffee mug or an old photograph) and describe it in detail. Then, write a story where the object plays a significant role.

  4. Scene Evolution: Observe a location at three different times of the day (morning, afternoon, and night). Note how the atmosphere, lighting, and interactions change over time.

  5. Dialogue Snippets: Eavesdrop (respectfully) on snippets of conversation in public places. Write down fragments and imagine the context or extend the dialogue into a full scene.

  6. Word-Painting Exercise: Take a photograph or painting and describe it vividly using only words. Focus on capturing the mood, details, and essence of the image.

  7. Five-Sense Challenge: Spend time in a setting and document at least one observation for each of the five senses. Push yourself to notice subtle or overlooked sensory details.

  8. Reverse Perspectives: Write a scene from two different perspectives. For example, describe a market from the view of a customer and then from the perspective of a vendor.

  9. Emotion Mapping: Watch people’s faces in a public space and note their emotions. Write down how subtle shifts in expression (a raised eyebrow, a slight frown) communicate feelings.

  10. Walk and Write: Go for a 10-minute walk and write about everything you noticed upon your return. Challenge yourself to remember small details like street signs, sounds, or peculiarities.

Exercises to Practice Observation Skills for Photography and Video

  1. Light Study: Spend an hour observing how light interacts with a subject. Photograph the same object at different times of the day to capture changes in mood, shadow, and texture.

  2. Composition Walks: Choose a compositional theme (e.g., symmetry, leading lines, or contrast) and take photos that focus exclusively on that element during a walk.

  3. Texture Hunt: Photograph a series of textures (e.g., peeling paint, rough stone, smooth glass) and experiment with how framing and angles emphasize their qualities.

  4. Micro to Macro: Choose a single subject and photograph it from varying distances and perspectives. Capture its details up close, then step back for a wider context.

  5. Silent Video Observation: Shoot a short silent video in one location. Focus on capturing the mood and story using only visuals, such as movement, light, and framing.

  6. Shadow and Silhouette Challenge: Look for opportunities to capture shadows or silhouettes in your environment. Experiment with angles and contrast to create dramatic effects.

  7. Time-Lapse Observation: Create a time-lapse video of a space over an hour or a day. Notice and document how activity, light, and atmosphere shift during that period.

  8. Reflections and Frames: Find reflections (in water, mirrors, or windows) and use them to frame or enhance your composition. Experiment with how they distort or emphasize your subject.

  9. Story in 5 Shots: Tell a complete story using only five photos or video clips. Plan the sequence carefully: establish context, introduce a character, and resolve a narrative.

  10. Color Focus: Choose a single color and document how it appears in your environment. Use photography or video to highlight how it creates harmony or contrast within a scene.

By consistently practicing these exercises, writers and visual storytellers can sharpen their ability to observe and translate the world around them into evocative narratives.


About the Author

John Bulmer is a photographer, filmmaker, storyteller, and photo historian based in Saratoga, New York. Through his ventures, John Bulmer Photography and Nor’easter Films, John specializes in creating compelling commercial and editorial photography, as well as impactful video projects. His work has been featured in numerous publications, including The New York Times.

A seasoned photojournalist, John is also the founder of Adirondack Mountain News, a platform providing comprehensive reporting on wilderness conservation, regional history, and outdoor advocacy. His photography and writing often emphasize the intersection of creativity and environmental stewardship, advocating for sustainable practices and the protection of fragile ecosystems.

John’s dedication to the art of storytelling extends to public speaking and education, where he collaborates with institutions like Columbia University and photography societies to share his expertise in crafting visual narratives and working in challenging environments.

When not behind the lens, John is actively involved in the wilderness and search-and-rescue community, serving as a public information officer and advocate for outdoor safety and accessibility.

Adirondack Mountain News | John Bulmer Media | John Bulmer Photography | Nor’easter Films

Image: Christopher Burns/Unsplash
@2024 John Bulmer Media, John Bulmer Photography and Nor’easter Films. All Rights Reserved.

In Article Tags Article, Photography, Filmmaking, Writing, Process, Creative Process
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The Art of Storytelling in Photo, Film, and Writing Projects

December 23, 2024

The Art of Storytelling in Photo, Film, and Writing Projects
By John Bulmer

The heart of any impactful photo, film, or writing project lies in the story it tells. A strong narrative not only engages  audiences but also infuses the work with purpose, emotion, and resonance. For me as a content creator and Nor’easter Films, the creative process begins not with a camera or keyboard, but with an idea—a seed nurtured through research, exploration, and imaginative development until it blossoms into a fully realized narrative. Below, we delve deeper into the intricate process of identifying stories, researching them, and building a compelling foundation for storytelling in various creative mediums.

Identifying Stories

The foundation of storytelling is the ability to see a story where others might see only mundane details. Stories surround us—they’re embedded in people’s lives, cultural traditions, historical milestones, and even the natural world. Identifying a story begins with cultivating a mindset of curiosity and attentiveness.

Looking for potential stories and content should be part of your daily routine. It is not a task reserved for certain moments of inspiration but a constant process of engaging with the world around you. Every interaction, observation, or fleeting thought could hold the seed of a narrative. By consistently observing, questioning, and reflecting, you train your mind to recognize moments of beauty, tension, or meaning that might otherwise go unnoticed.

As you navigate your busy life, keep these principles in mind:

  • Stay Curious: Approach the world with a sense of wonder, even in the smallest things. Pay attention to the conversations you overhear, the rhythms of a crowded street, or the changing light at dusk. Curiosity sharpens your focus and expands your awareness of potential narratives.

  • Be Open to Surprise: Some of the most compelling stories come from unexpected places. Be willing to explore ideas or subjects that initially seem outside your comfort zone or area of expertise. The unfamiliar often carries untapped potential.

  • Carry Tools for Capture: Inspiration can strike at any moment. Keep a journal, sketchbook, or smartphone handy to document your thoughts, take quick photos, or record audio snippets. These fragments can later serve as the foundation for deeper exploration. For me, writing, photo, and film tools are constant companions whenever I’m out in the world.

  • Connect with People: Every person has a story to tell. Whether it’s a brief encounter with a stranger or a deep conversation with a friend, engage with those around you. The insights you gain can spark ideas that go beyond individual experiences to reveal universal themes.

  • Challenge Yourself: As you move through your day, challenge yourself to ask why certain things happen or what if they were different. This mental exercise can uncover layers of meaning and help you reframe the ordinary into something extraordinary.

By embedding this approach into your daily routine, you transform your busy life into fertile ground for storytelling. The stories you discover and develop will not only reflect your unique perspective but also connect with audiences in ways that are fresh, authentic, and deeply engaging.

Here are some ways to frame your observations to help kickstart your creative process that has worked for me:

  • Follow Your Passion: Start by examining your own interests and what moves you on a personal level. Whether it’s social justice, environmental issues, or the everyday beauty of human connection, a story you feel deeply connected to will naturally resonate in your work.

  • Explore Underrepresented Narratives: Seek out perspectives that have been overlooked or misunderstood. Underrepresented voices often carry a depth of emotion and richness that provide a fresh lens for storytelling. Whether it’s a marginalized community or a little-known historical figure, these narratives carry inherent value.

  • Engage with the World Around You: The best storytellers are also great observers. Pay attention to the small moments that unfold in daily life—a chance encounter on a crowded street, a handwritten note in a library book, or the rhythm of life in a quiet town. These fleeting details often contain the seeds of a compelling narrative.

  • Be Inspired by the Past and Present: Historical archives, personal letters, and photographs can open a window into the lives of people and events long past. Similarly, contemporary events—political movements, cultural shifts, and natural phenomena—can spark ideas that reflect the zeitgeist of the current moment.

  • Collaborate and Listen: Often, the most profound story ideas emerge from conversations. Reach out to people from various walks of life and ask them about their experiences, challenges, and triumphs. Listen closely, and you’ll find moments of vulnerability and resilience that demand to be shared.

  • Keep a Creative Repository: Build a habit of documenting ideas, no matter how fleeting. Maintain a journal, a digital folder, or a mood board where you collect fragments of inspiration. These snippets—quotes, sketches, photos, or observations—can later serve as the spark for a full-fledged narrative.

Laying the Groundwork: Research and Immersion

Once you’ve identified a potential story, the next step is to delve deeply into its world. Research and immersion go beyond gathering facts; they’re about understanding the context, nuances, and emotional core of your subject.

  • Start Broad, Then Narrow Down: Begin with a wide lens, gathering general knowledge about your subject. If you’re telling the story of a historical event, read books, watch documentaries, and browse academic journals. For contemporary topics, look to news reports, social media, and firsthand accounts. Once you have a broad understanding, hone in on specific details that enrich the narrative.

  • Immerse Yourself in the Environment: If your story involves a particular place or community, spend time there. Observe how the environment shapes the lives of its inhabitants. Note the sensory details—the smells, sounds, and textures—that make the setting unique. This immersive process not only informs your narrative but also provides inspiration for how to visually or textually portray the story.

  • Conduct Meaningful Interviews: People are at the heart of most stories. Approach interviews as conversations rather than interrogations. Open-ended questions encourage subjects to share their experiences organically. Pay attention to their body language, tone, and pauses—these often reveal as much as their words.

  • Seek Multiple Perspectives: A single viewpoint rarely captures the full scope of a story. Interview different stakeholders, especially those with conflicting opinions or experiences. This approach adds depth and dimension, ensuring that your narrative is nuanced and balanced.

  • Unearth Hidden Layers: Sometimes, the most compelling parts of a story lie beneath the surface. Explore archives, old photographs, and family records. Objects like diaries, artifacts, or even abandoned buildings can hold clues to the emotions and events that shaped the story.

  • Engage with Experts: When dealing with specialized topics, consult historians, sociologists, or other experts. Their insights can provide historical, cultural, or technical context that enhances the authenticity of your narrative.

  • Challenge Assumptions: Research is also an opportunity to examine your own biases and assumptions. Ask yourself: How might my perspective as a storyteller influence the way I frame this story? What steps can I take to ensure authenticity and respect for the subject?

Building an Emotional Core

Stories are not just a collection of facts; they are vessels for emotion. As you gather research, look for the emotional threads that run through your narrative. These could be moments of struggle, triumph, love, or loss. Consider how these emotions can be conveyed visually, textually, or through the pacing of your project.

Think about the universal truths your story touches on. What larger themes—identity, resilience, justice, transformation—resonate with both your subject and your audience? The more relatable these elements are, the more powerful your narrative will become.

Navigating Ethical Storytelling

As you research and identify stories, remember that storytelling carries ethical responsibilities. The subjects you explore—especially real people and communities—are entrusting you with their truths. Honor this trust by approaching your work with sensitivity and integrity.

  • Prioritize Consent: Always seek permission before documenting someone’s story. Be clear about your intentions and how their story will be used.

  • Be Transparent: Share your creative vision with your subjects and be open to their feedback. Collaboration often leads to richer, more authentic narratives.

  • Avoid Exploitation: Resist the temptation to sensationalize or simplify complex issues. Instead, focus on portraying the humanity and dignity of your subjects.

  • Practice Empathy: Try to view your subjects with empathy whether you agree with their ideas or not. 

From Idea to Narrative

The journey from identifying a potential story to crafting a full-fledged narrative is one of discovery, empathy, and creativity. It begins with a single spark of curiosity, deepens through research and immersion, and culminates in a masterpiece that connects with audiences on an emotional level. By approaching each story with curiosity, respect, and a relentless commitment to authenticity, you can create narratives that not only captivate but also endure. At Nor’easter Films, this is the guiding philosophy behind every project—a belief that great stories are not just told; they are deeply felt and profoundly shared.

Over the course of my career, I have worked in the creative services and journalism fields, building stories and sharing them with diverse audiences in a variety of ways. I have led workshops, including at Columbia University's Earth Institute, focused on crafting narratives in dynamic and often challenging contexts. The tactics I’ve outlined here are not definitive rules but rather a toolkit—a starting point to inspire and guide your storytelling process. Each of us approaches storytelling through the lens of our unique experiences, passions, and perspectives.

Telling stories is what makes us human. It connects us, helps us understand our world, and allows us to share our truths. By honing your craft, exploring the world with curiosity, and committing to authentic storytelling, you can create compelling narratives that transcend your career and leave a lasting impact on those who encounter them. Whether your medium is photography, film, writing, or another form of creative expression, your stories have the power to inspire, provoke, and resonate in ways that endure far beyond their telling.

About the Author: John Bulmer

John Bulmer is a photographer, filmmaker, and storyteller based in Saratoga, New York. With extensive experience in commercial and editorial photography, he focuses on crafting engaging narratives through visuals and writing. His work has appeared in outlets like The New York Times, and he has collaborated with organizations such as Columbia University's Earth Institute to teach researchers how to create compelling stories in the field.

As the founder of Nor’easter Films and Adirondack Mountain News, John produces content that promotes environmental conservation and sustainable resource use. His projects range from documenting the impacts of the COVID-19 pandemic to capturing the rugged beauty of wilderness landscapes, always with an eye for underrepresented stories.

An experienced educator and technical consultant, John has led workshops on narrative photography and conservation storytelling. As a certified NOAA SKYWARN Storm Spotter and Wilderness Search and Rescue expert, he combines technical knowledge with creative storytelling.

When not working, John explores the Adirondacks, chases storms in New England, or contributes to outdoor and environmental publications. His passion for advocacy and storytelling continues to inspire his work.

For more information on John’s projects, visit John Bulmer Media, John Bulmer Photography, or Nor’easter Films.

@2024 John Bulmer Media, John Bulmer Photography and Nor’easter Films. All Rights Reserved.




Tags Writing, Filmmaking, Creative Process, Photography, How to, Article
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